Steve
Gardner
Partner, FIVE
STAR Speakers & Trainers
Steve has been working in the speaking
and training industry since 1991, and all but three of
those years have been spent at FIVE STAR. He has sold
more than $9,000,000 worth of speakers, trainers and
related services. Additionally, he has personally seen
more than 2,000 speakers in his career. Steve bought the
company with business partner, Paul Schmidt, in February
of 2005.
Steve has seen nearly every type of
successful speaker, worked with nearly every type of
client and understands the marketplace as well as anyone
in the industry.
Because of his background, Steve can show
every speaker how to be dramatically more successful
within their existing marketplace and/or their dream
marketplace. He does not have a one-size-fits-all
approach for professional speakers. What works for one
person, doesn’t necessarily work for everyone!
Steve has spoken at several National
Speakers Association chapters, the NSA Eastern Workshop,
Annual Convention, and NSA University where he was part
of the 3-member faculty that taught professional
speakers how to effectively brand themselves.
FIVE STAR by the numbers:
Our Speakers
- We
represent
18,000+
speakers
-
We have
1,200+
speakers on our website
-
We spend over
800 hours
per year reviewing speakers'
marketing materials
-
We are solicited by
200+ new speakers
every year
-
We have
proposed over 5,000 speakers
since 2005
FIVE STAR by the numbers:
Our Clients
-
We have written over
14,000 contracts
for over
17,000
events
-
Over
3,000,000 people
have attended a program with a
FIVE STAR speaker (1 out of 100 people in
the US)
-
We represent Corporate, National and
State Associations, Government Agencies, Non-Profit and
Education clients in every industry in every state
-
More than
25 countries
have experienced a FIVE STAR
event
Jim
Jacobus, CSP
Jim Jacobus, CSP is veteran member of the speaking
community and has a heart for helping other speakers
build their business. He is known in industry circles as
the “deal maker"! You will want to hear how Jim has
taken a number of simple speaking and training
opportunities and turning them into 5, 6 and even 7
figure contracts! Jim holds the highest earned
designation in the speaking industry of Certified
Speaking Professional or CSP.
Jim has been a fulltime speaker, trainer and consultant
for nearly 16 years and is a regular resource for
keynotes and sales training for America’s elite
organizations like IBM, Xerox, Southwest Airlines,
PricewaterhouseCoopers, NASA, Siemens, The National
Automobile Dealers Association and many more.
Jim has 16 years in sales and sales management with
America’s elite sales organizations where he was named
salesperson of the year nine times and manager of the
year five times. He has held the designation of being
the #1 trainer worldwide with America’s largest seminar
company.
Personally Jim played collegiate basketball and
baseball, has been on 3 World Championship softball
teams, won a national championship in golf, is a 6 times
Chrysler National Long Drive regional champion with a
personal best in competition of over 400 yards.
Jim has held numerous civic and community service
board positions and is the past president of the
National Speakers Association Houston Chapter. You will
find Jim insightful, a great teacher and a great
motivator as you learn from him all about the speaking
industry from a speaker’s perspective!
Robin
Creasman
Robin has spent over 20 years in the music, television,
& entertainment industry as a producer, director and
talent success coach. He has spent the last five years
working with professional speakers on how to improve
their presentation skills, speech development, video
production, personal branding, product development and
marketing strategies.
Robin is a faculty member of the School of the Ultimate
Keynote for the National Speakers Associations' Marco
Island University: Advanced Education for the
Professional Speaker, has presented at the National
Convention for the Canadian Speakers Association, and at
the Education Workshop for the National Speakers
Association.
Robin and his team have produced over 75 speaker videos
for some of the top names in the business. He knows what
it takes to deliver a great speech, to write a
compelling and entertaining presentation, and to develop
products that are first-class in content, presentation &
production value. Plus, Robin can teach you how to
develop your personal brand and marketing materials to
set you apart from the crowd.
He’ll show you how to Stand Out, Be Recognized, and
Be Remembered in the Crowded World of Professional
Speaking.
 |
The 5 Keys to Building a Speaking Career:
April
6-8,
2008
The Woodlands Resort
& Conference Center
2301
N. Millbend Drive
The Woodlands (Houston), TX 77380
Who Should Attend?
This 3-day session is geared for individuals who are
interested in learning how to build and grow a thriving,
professional speaking career…one that is targeted to
their specific dreams and goals
or for current speakers who are ready to take their
business to the next level!
The
expertise of your coaches covers many facets of being a
professional speaker. We are specifically reaching
out to speakers, athletes and corporate executives who
want to develop a vibrant, successful professional
speaking career. Our team of experts will guide you
through the key strategies of taking your “story" and
turning it into a highly successful business.
What Will You Learn
There are 5 key areas you must focus on in order to
develop a prosperous speaking career.
1. Presentation Skills
Your ability to clearly communicate your
story is the difference between something you do for
fun, and something you do professionally. This is a
critically important piece of your career because it is
the primary product and the foundation of your business.
Make no mistake, the structure of your presentation
matters. It has to be good!
During this session you will learn how to…
-
Identify the simple guidelines for creating a powerful
presentation
-
Generate “HOT" topic ideas
-
Mindmap your presentation
-
Create powerful openings and closings
-
Use the BAIR test to audit your presentations
-
Impact audiences emotionally and logically
2. Marketing and Sales
As important as speaking skills are, the
most successful speakers in this business are not
necessarily those who are best on stage…they are the
ones who are the best at marketing and selling their
services. There are two aspects to building a great
brand: The first includes all your marketing materials
(website, products, materials, etc.) and the second
includes how you build relationships using your brand.
The difference between the most successful speakers and
those who feel stuck at their current level is this: a
successful speaker knows who they are, what they do and
who they do it for…and they communicate it consistently
and with great value. We will share with you the best
practices used by top professionals in the industry.
During this session you will learn how to…
-
Build your personal brand
-
Sell yourself to the right people at the
right time and in the right way
-
Identify what marketing materials are
required, important and even what is
irrelevant
-
Develop a great website that passively
drives business for you
-
Leverage your existing contacts in order
to begin and grow your speaking
career
-
Price yourself and identify what you’re
worth according to what the
marketplace demands
-
Negotiate fees consistently and to create
leverage
3. Creating Multiple Income Streams
If you knew you could grow your income by 20% with
minimal additional effort, would you be willing to do
it? Most people would say “Absolutely!" But most people
within this business don’t understand how to develop an
effective product strategy. We will help you understand
the how’s and why’s of building effective products to
deliver your message.
During this session you will learn how to…
-
Identify the 11 different types of
products you can develop
-
Identify the four things products
actually do…and why they’re important
-
Create products quickly and easily
to sell tomorrow
-
Use products to create speaking
opportunities
-
Identify what publishers are looking for
and determine how to position yourself
for greater success
4. Working with Bureaus and Agents
Some speakers in this business want to exclusively work
with speaker bureaus to build their career. Some
speakers want to book directly, and a majority like to
have a mix of direct vs. bureau bookings. Whichever path
you choose, there are definitely ways to work with
bureaus…and many more ways to NOT work with bureaus and
agents.
During this session you will learn how to…
-
Understand this distribution channel
-
Identify the five things you can do to a
build the relationship
-
Identify the four things you can do to
destroy it
-
Provide the right materials
-
Create a long-term relationship strategy
with bureaus that will provide constant
income
5. Running it Like a Business
We have seen countless speakers who are good at each of
the four areas above literally sabotage their careers
because they don’t treat the back office with the same
level of focus. We have seen it bankrupt speakers who
are generating 6-figure incomes! The back office systems
and procedures must be in place and effective! There are
more pot-holes than you might imagine and we’ll help you
sidestep the biggest ones!
During this session you will learn how to…
-
Identify the kind of database you need to use
-
Manage your speaking and travel calendar
-
Surround yourself with the right advisors
-
Build the right kind of professional speaking contract
to protect you
-
Develop an effective pre-program questionnaire
-
Effectively identify your staffing needs to support your
efforts
Look at the bottom of this page to view full conference
agenda. For specific questions, please call Nicole
Wienholt or contact Sarah at:
swhitten@fivestarspeakers.com
or 913.648.6480. |
|
Rick Frishman
President of Planned Television Arts
Rick will be at the event with
David Hancock, Founder of Morgan James Publishing to
potentially sign some new authors! Attend this event and
you could land a book deal!
Since 1982, Rick is the driving force behind PTA's
exceptional growth. In 1993, PTA merged with Ruder*Finn,
where Rick serves as Executive Vice President. While
supervising PTA's success, he has remained one of the
most powerful and energetic publicists in the media
industry. Rick joined the company in 1976 after working
as a producer at WOR-AM in New York City.
Rick continues to work with many of the top editors,
agents and publishers in America including Simon and
Schuster, Random House, Harper Collins, Pocket Books,
Penguin Putnam, and Hyperion Books. Some of the authors
he has worked with include Bill Moyers, Stephen King,
Caroline Kennedy, Howard Stern, President Jimmy Carter,
Mark Victor Hansen, Hugh Downs, Henry Kissinger, Jack
Canfield, Alan Dershowitz, Arnold Palmer, and Harvey
Mackay.
He has a B.F.A. in acting and directing and a B.S. from
Ithaca College School of Communications. Rick is a
sought after lecturer on publishing and public relations
and is a member of PRSA and the National Speakers
Association.
Rick is a regular contributor to Peter Montoya's
Personal Branding Magazine and is the co-author of
GUERRILLA MARKETING FOR WRITERS: 100 Weapons for Selling
Your Work with Jay Conrad Levinson and literary agent
Michael Larsen (Writers Digest Books 2000), and
co-author of the national bestseller GUERRILLA
PUBLICITY: Hundreds of Sure-Fire Tactics to Get Maximum
Sales for Minimum Dollars with Jay Conrad Levinson and
Jill Lublin (Adams Media Corp 2002). Rick's new book
NETWORKING MAGIC: Find the Best- from Doctors, Lawyers,
and Accountants to Homes, Schools and Restaurants will
be released by Adams Media Corp. in September of 2004.
He and his wife Robbi live in Long Island with their
three children, Adam, Rachel and Stephanie, and a
cockapoo named Rusty.
David L. Hancock
Founder of Morgan James
Publishing
David L.
Hancock, founder of Morgan James Publishing,
named a Finalist in the Best Chairman category
in The 2006 American Business Awards. Hailed as
“the business world’s own Oscars" by the New
York Post (April 27, 2005), The American
Business Awards are the only national,
all-encompassing business awards program
honoring great performances in the workplace.
David
was even selected for Fast Company Magazine's
Fast 50 for 2006 for his leading creative
thinking, significant accomplishments and stands
to have a significant impact on the next 10
years. David has revolutionized book publishing
- from the author's standpoint. His
Entrepreneurial Publishing™ model enriches
authors as well as his company.
Actively
working with his authors to help them not only
maximize revenue from their book royalties, but
also build new business and increase their
revenue substantially through follow-on sales to
their readers.
One of
David's core values is having strong and
mutually beneficial relationships. "We've
spent years developing many of the key business
relationships that allows us to get our books in
bookstores and the widespread Web coverage we've
been able to achieve. We intend to stay
constant in our pursuit of positive
relationships with people in all facets of our
business, and we see that as a strategic
advantage."
David is the Founder of The Entrepreneurial
Author University and Founder of The Ethan
Awards, the only international,
all-encompassing entrepreneurial author
awards for business authors. David has also
authored too many books to list them all
here but they include
The
Entrepreneurial Author,
Guerrilla Marketing for Mortgage Brokers,
and
The Secrets
of Master Marketing.
|
Testimonials:
"Your
presentation at NSA was terrific! Your grasp of
the training business, client needs, and appropriate
processes for providing solutions is light years ahead
of anybody I know in your business."
- Don
Hutson, Past President, National Speakers Association
"Just a quick note to
say thank you. As a speaker for the last twenty-
two years I have picked up a few items that will be very
valuable. I
followed one of your tips and created two more speaking
engagements last week." -
Jim Brogan
"You are of a rare breed…a visionary
businessman at a young age who has stepped forward in an
industry where there is a lot of old style thinking. You
are a refreshing mix in this market…"
- Victoria Labalme
"I wanted to take this time to say how
much I appreciated the conference call on branding this
morning. Your approach came from a slightly different
direction that I had heard in the past. This was
refreshing and presented in a way to make me think and
then take action. Others have said some of the words and
yet your approach was significantly more powerful."
- Gregg Gregory
"Rick, Thanks for your excellent presentation.
Once again people were raving about your
presentation. Twice now you have gone above and
beyond for our Chapter. If we can ever do
anything as a group to help you in your
endeavors please let me know. Be well and thanks
for all of your terrific advice for me, it has
paid dividends immediately."
-
Corbin Ball, President National Speakers
Association-NYC
"Greetings. Thanks so much for inviting me to
the fantastic presentation that was given by the
extraordinary speaker and author, Rick Frishman.
Rick provided a wealth of invaluable
information."
- Sandy Wexler
"Out of nearly 300 instructors annually in New
York City , Rick Frishman ranked #1 according to
our on-line survey. Over 98% of his students
gave him a '10' out of '10'!"
- Steven Schragis, National Director Learning
Annex
"...I Rick Frishman was outstanding: bright,
funny and very generous with information. I just
KNOW I will eventually get on Oprah! Another
reason I know it will happen is that, besides
the fact that I am now armed with plenty of info
on how to do it, I know how to manifest into my
life what I want."
- Mary Beth Spann Minucci
"If you could take $10,000 and turn it into
$100,000 in under two months, would you find
the $10K? Want to know how? Invest in Robin
Creasman's video production & coaching
services and enjoy the return!"
-
Vince Poscente CSP, CPAE (Speaker Hall of
Fame)
"Robin, You took a vague concept, that was
in my head, and you made it 20 times better
with your creative abilities. Your demo
video has launched me to being one of the
top speakers in North America in my price
range. I'll definitely use your talents for
my next demo video. You were able to see the
best of what I have, and share it. Thank
you. For anyone still weighing the decision
of whether Robin's end product will give you
a return, I wish to emphasize that this
is
your KEY marketing piece,
your
demo-video. Robin will make it
the next best thing to live."
- Sincerely, Cary Mullen, Two-time Olympian
and World Cup Downhill Champion
"Robin Creasman is an amazing speaker coach
- he works on both the content and
performance of your speech. But unlike a lot
of "speaker coaches" out there, he really
knows what he's doing, understands the
marketplace, has great taste and follows
through. I believe he is truly invested in
my personal growth and success. Robin helps
you stand out in the marketplace and working
with him was a great experience. I felt
relieved to have a partner who really knows
the business. He's a friend and someone I
hope to work with on a long-term basis."
-
Libby Gill, Author,
Executive Coach, Speaker, Former
VP Universal, Sony, & Turner Broadcasting, Director
of PR for the Dr. Phil Show
|
