“Send me a list of motivational sports speakers!” That is a common request we’ve heard for many years and it makes sense. Sports stars are a big draw — even in a down economy. However, as many meeting planners know first hand, being a star of the playing field does not automatically mean being a star on stage.
Ironically the same can be said of CEO speakers. Some are great at commanding respect at their companies but can’t hold the attention of an audience.
What both the sports star and the CEO have in common is that their story is just that — their story. It may be inspiring but if the goal is to help the sales troops sell more or for front-line workers to do more or for managers to do more with less, something may be lost in translation between that great story and the tactical results you want to see after the meeting.
What can you do?
First, recognize the fact that whenever you look for a keynote speaker, you need to do more than review the references and video. It helps to have a more neutral 3rd party to guide you through the process. There are dozens of resources to help you do this and usually at no cost to the buyer. Of course, our shameless plug is that we hope you chose FIVE STAR to help guide the selection process but even if you don’t, be careful about making this decision without professional help.
The athlete you want to book would not be a star without the support of an entire team of dedicated professionals. You can learn from their example and be a stronger star by using all the tools available to help you make the best match for your motivational speaker.
Tags: motivational speaker