Can the right conference keynote speakers still help draw better attendance at events? Associations are facing tough days. Membership levels are down and the prospect of raising dues is not popular. At the same time, meeting attendance numbers declined sharply in 2009. The revenues need to be replaced, but how to do it?
Challenge: The economic downturn of the past 18 months has had a significantly negative impact on conference in-person attendance. Declines have been reported of 30 percent or more for 2009, so many association executives are justifiably nervous about 2010 events. They know that the right keynote speaker can prove to be a significant draw, but how are they going to pay for it? Sponsorship dollars have declined at the time they are needed most.
Solution: One option to consider is hybrid conferencing technology. Organizations can now simultaneously stream educational sessions, keynote addresses, product demonstrations, meetings, and any other form of an event live over the internet to an interactive virtual audience. Online attendees see the entire event along with the live audience and have the ability to raise their hands, participate in discussions, chat with the moderator, ask questions, respond to polls and surveys, and partake in classroom interaction.
With increased “virtual” attendance offsetting some of the losses, dollars can be used to secure talent that is a draw.
Extending live content over the Internet with hybrid conferencing has proven to boost overall attendance by 20 to 25 percent on average, increasing revenue, extending reach of message, adding value, and providing more convenient access for participants who cannot attend in person.
The cost for hybrid events depends on location and requirements.


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