Quick Assessment
1. On a scale of 1 to 10...how would you rate your sales and marketing skills?
2. On a scale of 1 to 10...how would you rate your platform skills?
3. On a scale of 1 to 10...how successful are your relationships with bureaus and agents?
4. On a scale of 1 to 10...how effective are you at creating multiple revenue streams?
5. On a scale of 1 to 10...how effective are you at managing the day-to-day business processes?
6. Bottom line! On a scale of 1 to 10...how would you rate your business?
Here's the truth! Unless you rated yourself an 8 to 10 on all of the questions above, you probably need some help! Here's why these questions are so critical to your success.
Why Are These Questions Critical To Me?
Q1. Sales
and Marketing Skills
Most people come into this industry with a message or area of
expertise they feel passionate about. The biggest challenge many
face is little or no background in sales and marketing. In other
words...they have a great message but can't find a way to
effectively and consistently bring it the to market. The sales
and marketing tools that are used may be substandard and/or
their process of selling themselves to clients is ineffective.
Their message or expertise may get them into the market and
sometimes, if it is compelling, even keep them there. But in the
long run they don't see the return on investment the most
successful marketers experience.
We will share with you the most successful sales and marketing strategies from our years of succeeding and failing!
Q2.
Platform skills
So you have a great message, or an area of expertise that is in
great demand. And let's say you even have reasonably good sales
and marketing skills. Without outstanding and dynamic platform
skills that compel the audience, two things are likely to
happen. First, the message won't have the desired impact and
outcomes. Second, your sales and marketing efforts suffer
because your repeat business is diminished and your clients
won't refer you to others. Another old adage in the industry -
"If you want to be successful, be really good on the platform!"
We'll help you craft both your content and your style into a finely honed presentation that positively impacts your business!
Q3.
Working with bureaus and agents
Let's assume you are excellent on the platform and your sales
and marketing efforts are successful. You could be working with
bureaus and agents successfully as well! Not 30 or 40 of them
but a solid handful of them who know you well and sell you
regularly. Why? Because they can get you into opportunities you
never even knew existed. Many bureaus generate between 5-100
dates per year for an individual presenter. This sales and
marketing team can also keep your personal efforts at peak
performance by bringing day-to-day consistency to the mix. While
you are out delivering the message they will be hard at work
placing you with their clients.
We'll show you how to create and keep strong relationships with the leading bureaus in the country!
Q4.
Creating multiple revenue streams
So you're good at sales and marketing, on the platform and are
currently working with bureaus and agents. It doesn't get any
better than that does it? Isn't that all there is? Certainly
that would seem to be every speaker, trainer and consultant's
dream, but there are a number of nightmares at the end of that
dream. The first nightmare comes when you realize the number of
days you are willing to travel caps your income! Trust us when
we say we have seen many speakers burn out after just a couple
of years doing 100+ events per year. Even if you wanted to speak
every day of the year, it would make sense to capture your
content and expertise in a number of formats. It is your
expertise that your clients will pay large sums of money for,
and you can't capitalize on that if all you have to sell is a
speech! If that doesn't make sense and get your attention, how
about this scary and inevitable thought? What are you going to
do for an income when you can no longer stand in front of an
audience? What about if you are sick? Your best insurance and
retirement plan is creating multiple revenue streams!
We'll share with you the best practices throughout the industry to turn a single speech into a 6-figure contract!
Q5. Office
Management Skills
OK, you've got it all and think you're the complete package. Do
you have the processes to keep it all running at warp speed? Are
all of the details being captured so that your clients always
get exactly what you promised? Are you able to put your hands on
the information about the revenue that comes in and that goes
out? Are you paying the IRS exactly what you owe them and not a
penny more? Are you using the best technology available today to
run your business? Perhaps you are fairly new and have none of
this working for you today. Without solid business processes and
practices you are probably bleeding money. Whether it is a
trickle or flood you don't want to waste it
We'll share with you proven tips and tactics to make your business easier to manage and more profitable!
Q6. The
bottom line...how's your business?
If you are still reading this you are either morbidly curious or
you know you are in need of some answers. For the morbidly
curious we hope you are enjoying the reading. For those in need
of some answers we have them! We have them in the form of our
Coaches Program.
Your answers will come in the form of...
- - A
comprehensive personal and business practices assessment.
- An individually designed program based on the results of our assessment process designed to get you the results you deserve.
- Being a part of a community of other professionals involved in the coaching program.
- Events like regularly scheduled and special teleconferences, e-learning opportunities, workshops and retreats, a state of the art newsletter and much, much more. These events will enlist the expertise of the best and brightest minds in the industry.
- Hands on, personalized, one-on-one coaching from some of the best in the business. And much, much more!
