"What Sam teaches is the secrets on how to find inside
information and then how to apply it to impress any
person, any time.” - Keith Ferrazzi, Bestselling
Author, Never Eat Alone ~
What You'll Learn in This Book:
In Take the Cold Out of Cold Calling you'll discover
practical online research tips, tricks, and tools you
can use to find information and make a big-time
impression with any prospect, and improve your chances
of keeping your margins with existing clients. You'll
get step-by-step instructions along with real-life
examples, access to the Warm Call Resource Center, the
downloadable Warm Call Toolbar, warm call scripts,
research guides, and more.
You'll learn...
* Inside secrets on using the Internet to locate
critical business information.
* Tips and tricks for popular search engines – get it
right the first time.
* How to use Google like a pro -- it's scary what this
amazing search engine can help you find.
* The "Invisible Web" – Web sites most people and search
engines don't know about and can't find.
* How to access premium information resources like free
Dun and Bradstreet, free InfoUSA (Reference USA), free
Hoovers, trade journal articles, newspaper articles, and
more.
* How to locate free sales lead lists, membership lists,
and lead sources. * The theory of the "Fourth R" and
value-based “warm call selling.”
* How to massively increase your credibility with
prospects and provide incredible information value to
existing clients.
* How to use the “Customer Data Aggregator” and expert
“Warm Call Scripts” to organize information and make a
great first impression.
FULL MONEY BACK GUARANTEE! If you don't
find exceptional value out of the book and corresponding
resources, just let us know and we'll give you your
money back (minus shipping and handling charges).
Virtually every book and training program related to
effective selling discusses the need to understand the
customer and their issues to ensure that what is being
sold is something that the customer actually cares
about. Most of these books teach the theory of asking
questions. But they assume you have enough data to ask
great questions. They don't teach you the "where" or
"how." Take the Cold Out of Cold Calling is the first
book and program that teaches how to use online
resources to find information BEFORE the sales call, and
how to apply the information to ensure immediate and
ongoing relevancy. Sellers are able to ask very pointed
questions, leading towards a superb first impression,
deeper more meaningful discussion, relevant pitches, and
ultimately, a better proposal and long-term ongoing
customer value..
About Sam Richter:
Sam Richter, Chief Executive of SBR Worldwide, and
SVP/Chief Marketing Officer at ActiFi is an
internationally recognized expert on sales, marketing,
and leadership. His award-winning experience includes
building innovative technology, sales, and marketing
programs for start-up companies and some of the world's
most famous brands.
He has been featured in thousands of television and
radio programs, national and online publications, and he
presents keynote and full-day training programs to
audiences around the globe. His most recent book, Take
the Cold Out of Cold Calling has received rave reviews
and comes highly recommended by sales experts and
executives across North America.
For more than six years, Richter was president of the
James J. Hill Reference Library in St. Paul, Minnesota,
where he transformed an 85-year old private, non-profit
business research organization into a nationally
renowned institution serving entrepreneurs and small
businesses via cutting edge online information
resources.
Prior to joining the Hill Library, Richter spent more
than eighteen years in the advertising, public relations
and e-commerce/e-marketing industry including leading
business units at Digital River, one of the world's
largest e-commerce outsource organization, Shandwick,
one of the world's largest marketing/public relations
firms, and his own advertising agency. As a creative
director and account group director, Richter has led,
created and implemented programs for clients including
Microsoft, Coca-Cola, Major League Baseball, Northwest
Airlines, Kraft/Nabisco, Polaris Industries, National
Geographic, 3M, Brunswick and other large and small
firms. He has led product development teams ranging from
software programs to Web site and e-commerce
initiatives, and is a recognized leader in traditional
and online marketing innovation.
Richter has won numerous regional, national and
international awards including Best of Show and Gold
awards from advertising/public relations/and online
marketing associations; multiple WEBBY Awards for best
Web site development; a Gold Award at the International
Film Festival; and a Codie Award—the "Oscars" of the
software industry—for Best E-commerce Software. He
received his B.A. from the University of Minnesota
School of Journalism and Mass Communication and was
twice named Scholastic All-American while also a
four-year player and a letter winner on the University
of Minnesota varsity football team.
In 2003, Richter was named to the Business Journal's
"Forty Under 40" list honoring the top Minnesota
business leaders under the age of forty. In 2007, he was
a finalist for Inc. Magazine's Entrepreneur of the Year
and he’s one of the more highly recommended persons on
LinkedIn. Richter lives in Minnetonka, Minnesota with
his wife and two children, serves on the board of a
number of for-profit companies, and volunteers his time
to numerous Twin Cities' based non-profit organizations.
For more information
on how to book Sam Richter or inquire about his book
or speaking fees, please contact FIVE STAR Speakers
& Trainers at 913.648.6480 or contact us.
