Michael
Hoffman is President of Igniting Performance. A
Dallas based company

that
specializes in sales, customer loyalty and
leadership. Over the last 9 years, Michael has
delivered professional speaking engagements and
customized training to organizations across this
country and abroad.
With a highly interactive style Michael’s unique
delivery cements his expertise in the minds of his
attendees to ignite the tactics and techniques
necessary to approach their jobs “on purpose" with
an attitude of ownership and professionalism.
Coming from a background of being a waiter, disk
jockey, entrepreneur, TV host, sales person, sales
manager, human resource generalist, national sales
trainer…(can this man hold a job?), Michael uses his
rich background to drive home his message that
business is and will always be about “people".
“How we approach our customers both internal and
external will set us apart from all our
competition."
His highly contagious passion for business has won
him the loyalty of many repeat customers such as;
ALLTEL, IBM, Microsoft, Illinois Press Association,
KRLD Radio, Erricson, Oracle, Capital One Auto
Finance, California Press Association, ExxonMobil,
State Farm, SYSCO Foods, AFLAC, VHA, Novation and
Dryers Grand Ice Cream.
As a father of 4 teenagers, 3 daughters and one son,
Michael is dedicated to providing exceptional impact
to deserve your repeat business. (Or any other
excuse getting him out of the house.) He, the
clan and his wife of 24 years, reside in Carrollton
TX.
Effective training combines the right informational
tools with the right motivation. Motivation
alone is fleeting, but the right tools without
motivation are lifeless…He provides both.
Most Requested Topics
The Tornado we call life!
Life does get tornadic. And
before you know it you're caught living life
"reacting" to the Tornado and passing it on to
everyone around you. Come on! Who wants
to work with that?! In this audience
participation session, we'll discover what it takes
to have impact when your Tornado's are at their
worst. Michael’s methods will have you laughing in
the aisles and impacting your LIFE and the way you
see it, live it and approach it "on purpose".
The Sales Secrets of the One Percenters
There simply is not a more direct
connection to the ability to make money at selling
than your ability to build value. This session
allows you to tap into the techniques that the top
percent of sales people execute “on purpose"
everyday to reach maximum results. Use the “Secrets
of the One Percenters" to kick off your event or use
as an amazing breakout session.
Anything You Do Is Everything You Do
In our jobs we face everything from "job
descriptions that don't come close to reality" to
"dealing with the gamut of customers from Joan of
Arc to Attila the Hun". In this audience
participation session, we'll discover what it takes
to approach anything that life has to throw.
Michael’s methods will have you laughing in the
aisles and impacting your performance. This is the
perfect program for an opening keynote to ignite
your audience or the perfect closing to send your
people out with a bang!
The Guest!: Igniting a Customer Focused Culture
This is an acclaimed celebration of the
impact we have on each other and our customers. In
this hilarious and interactive multimedia keynote
presentation, you’ll address issues with tactics for
getting your business customers, both internal and
external, to feel like a welcomed guest in your
home. By the conclusion you'll be excited about the
position you hold and ready to apply the tactical
skills and approaches you need to work with your
"guests" at the home front. This presentation is
exactly what’s needed to celebrate and energize your
customer service people.
Coaching within the Tornado: Ignition
Strategies for Leadership
Why is it that for some leaders we would
gladly run through a burning building, while for
others we would rather remain inside the burning
building? Because great leaders understand that they
have the ability to either ignite or extinguish the
productivity of their people. This module focuses on
the specific coaching skills needed to be a more
effective manager, and leader in the performance
cycle. This interactive working breakout session is
the perfect fit for any leadership group.