TOPICS: Business Growth, Customer Service, Branding, Generation Issues, Leadership
Jim Welch is President and Founder of “The Growth Leader, Inc.," a new Company that began operations in June of 2006. He retired from Hallmark as Chief Marketing Officer on May 1, 2006, at age 51, to become a business Growth Leader Speaker and Consultant.
Jim brings over 25 years of marketing leadership passion working for Hallmark and Procter & Gamble, two of America’s most iconic brands. Jim has hands-on Senior Vice-President and Chief Marketing Officer leadership experience and a consistent track record of utilizing proven techniques to effectively lead teams that achieve winning top line and bottom line results. His teams consistently ranked in the top 5% of Gallup Survey scores of engaged employees at all levels. Jim combines energy, passion, tenacity and commitment in order to facilitate growth.
As Chief Marketing Officer and Senior Vice-President of Marketing for Hallmark, Jim was responsible for Brand Strategy and Portfolio Management, Advertising, Promotion, the Hallmark Hall of Fame, Market Research, Customer Relationship Management, on-line marketing, licensing partnerships, retailer marketing and customer loyalty programs. Jim invented and initially launched the Hallmark Gold Crown Card, which is recognized as a benchmark loyalty program with over 13 million active members. He introduced multiple new Hallmark advertising campaigns featuring innovation resulting in double digit key product dollar sales increases in 2003 through 2005 critical 4th quarter holiday periods.
For more information on how to book Jim Welch or ask about fees, please contact FIVE STAR Speakers & Trainers at 913.648.6480 or believe@fivestarspeakers.com.
