Sally Hogshead

Nine seconds. That's the length of the average attention span today. Just nine seconds! People become distracted by the next product, the next ad, the next option. How can you possibly hold your customers' interest long enough shape their opinion? How can you break through the clutter to nail your next sales call, or motivate your internal team? For that matter, how can you influence any decisions?

You need a new way to communicate, and Sally Hogshead has it. Her message is very new- and in a nine second world- very timely.

Radical Ideas
Business has changed, the world has changed, and Sally shows audiences how to stay ahead. Her message is unique, provocative, and entirely of-the-moment. Using original content and proprietary research, she leads audiences on a fast and furious journey through business, behavior, culture, and trends. She shows participants where it's all going, what it means for them personally, and how to use it to their advantage.

Passionate Action
Sally's speaking style is as fascinating as her content. She electrifies audiences, holding them rapt from the first 9 seconds to the last. Audiences connect with her on a personal level because she interacts with the entire room, bringing volunteers onstage, leading exercises, and serving it all with inspiration and wit.

Your participants will leave buzzing, ready to implement their new ideas back in the office.

Keen Execution
Sally customizes her research and presentation style to the organizers' goals, the participants' field of work, and the company's specific challenges. You'll learn how to create bigger results with less time or money, and how to sharpen your competitive edge.

A Fascinating Background
In her second year of advertising, Sally won more awards than any other writer in the U.S. Her work went on to collect hundreds of honors, as well as an invitation into The Smithsonian Museum of American History. Since then, Sally and her work have been and profiled by media such as The Today Show, ABC, CBS, and The New York Times. She's been described by the media as "a mastermind" and "advertising's icon" who has "changed the face of North American advertising."

Today, as a speaker and consultant, Sally helps world-class companies persuade and influence their clients, employees, and customers.

MOST REQUESTED TOPICS:
FASCINATE!
The Seven Secret Triggers of Persuasion and Influence
Why are you captivated by some people, but not others? How do certain leaders convince you to change your opinion, yet others go ignored? Why do you vividly remember some events, while most get filed into your mental spam filter? The answer: Fascination.

In this remarkable presentation, Sally Hogshead will reveal why fascination is your new weapon in the battle for your customers' attention. You'll learn about the 7 secret triggers of fascination: Power, Lust, Mystique, Prestige, Alarm, Vice, and Lust.

Sally leads you on a riveting journey through the decision-making process, drawing upon three years of research and an in-depth study of 1,000 Americans. You'll learn why the mortgage crisis was rooted in the same triggers as the Salem witch trials, and, how fascination convinces you to buy products you don't want, or even enjoy. 

If you're interested in persuading anyone from employees to consumers, Sally will teach you how to break through the distraction of a recession, and incite action now.

Your Ultimate Competitive Advantage
Sharpening your competitive difference to a razor’s edge
Let's face it: work is getting more diffi cult all the time. Budgets shrink, timelines shorten, pressures mount. What can your employees do to work smarter and faster, and sharpen their game? As a company, how can you recruit and retain top talent? Revealing her national research of over 1,000 professionals, Sally gives your team the tools they need to lead and succeed in a world that changes by the minute.

What's your defining edge? In a crowded environment, how can you set yourself apart? You can't be heard, let alone remembered, without wielding your competitive advantage.

Don't Just Be Good.  Be a MUST HAVE!
Seven principles to make yourself absolutely essential with your company, team, and clients
Once upon a time, it was enough to just be good. But today, it's not enough to be good, or even great. Now you must be so valuable, so essential, that you're a "Must-Have" for customers and co-workers.

In this tough-love session, Sally tackles today's most unnerving business issues- slashed budgets, relentless competition, eliminated corporate resources, fear of innovation- and distills the solutions into bite-sized steps.

Revealing her seven principles to become a Must-Have, Sally describes very specific actions to help audiences:

• Add value through insights, ideas, and inspiration
• Build a more tangible presence with clients
• Take steps to lower customer uncertainty amidst the chaos
• Expand your relationship network through emerging media
• Develop your own life's "must-haves"

The Must-Have players will not only survive the recession, they'll flourish. They'll generating better relationships, stronger reputations, and greater value for their team. If your group needs an instant jolt to the brain, this session is a Must-Have.