Andy Birol

Based on interviewing over 5,000 businesses, Andy Birol, author of The Five Catalysts of Seven Figure Growth, has advised over 325 business owners and is an expert contributor to The New York Times, The Wall Street Journal, CNN's Dollar Signs, Entrepreneur, and Inc. Magazine. By focusing on the role of the owner as the "fuel" that drives a firm, Andy speaks to hundreds of groups of entrepreneurs on four continents, helping thousands to clarify or discover their Best and Highest Use® and achieve sustained and profitable growth. He coaches and consults with owners in three areas:

1. Accelerating the growth of their companies.
2. Extending growth during ownership and management succession.
3. Refocusing on growth through intervention services.

Andy holds an MBA from Northwestern's Kellogg School and a BSBA summa cum laude from Boston University. His own company, Birol Growth Consulting, won its fourth straight Weatherhead 100 Award as Northeast Ohio's fastest growing single-employee business and 34th fastest growing company of any size. The author of five books, Andy lives in Solon, Ohio.

MOST REQUESTED TOPICS:
Realizing Your Best and Highest Use:  As a CEO and for your company
Your marketing and sales team says the best way to increase sales is to buy new database marketing software.  Or launch new distribution strategies.  Or have salespeople make more cold calls.  Or add telemarketing or advertising.  What is the right answer?  Or, what are the right questions?  Looking for the answer only in sales can stunt your growth.

Do your customers feel neglected or don't do as much business with you as before?  Your customer service manager recommends a retention program.  What should the program feature?  What channels should you use?  Do you have the right training?

As a leader, your success in making decisions like these are crucial to your company's success.  To decide correctly you and your firm must first know and then focus on its "Best and Highest Use®" to resolve the pain of your target customers.

Value to Attendees:  Leaders and their organizations will learn how to define and pursue their "Best and Highest Use®" as a company.  Through case studies and examples from the members' own businesses, this highly interactive session will give them the tools and specific examples to help them decide:

• What is your company's best and highest use® in the marketplace?  Are your products or services optimally bundled into a compelling offer?
• Can you quickly identify the real pain that you resolve for customers and explain how your product or service alleviates that pain?
• Who are your very best customers?  How well can you describe your prospects?
• Which are the most profitable and effective sales, marketing and customer service tactics to assure your company finds, keeps, and grows more customers?

Based on the preferences of the members, the group will learn how to apply the concept and principles of "Best and Highest Use®" to their company, CEO/owner, executive and sales force.

Speaking Up for Best and Highest Use®
Andy Birol commands rave reviews as Cleveland's brash business growth strategist, sharing his Best and Highest Usesm methodologies with CEOs, executives, sales teams and entrepreneurs from virtually every industry sector. Tracking the erratic pulse of economic success, Andy takes a wicked swipe at typical marketing and entrepreneurial practices today. He bares truths that will change the way you think. His insights on the roller coaster ride called growing your business will leave you alternating between hilarious laughter and sober reflection as he illustrates challenges and solutions. Restoring your sanity at the same time is just icing on the cake.

As President of Birol Growth Consulting and author of "Focus. Accomplish. Grow ... the Business's Owner's Guide to Growth", Andy has helped hundred of companies grow their businesses in alignment with what fuels them ... what market serves them best ... where their talents can be put to highest use.

No one speaks to the issues of business purpose and growth like Andy Birol. While many speakers can offer comedic relief and a brief inspirational jolt, Andy Birol presents programs designed to change your business long-term.

If you are looking to recapture the passionate "zing" in business and turn it into profit, Andy Birol is the speaker for you. Andy will reveal specific business strategies to:

• Make employees crackle with energy and enthusiasm
• Create a flow of smooth, natural, customer-grabbing operations
• Find, keep and grow customers
• Revitalize sales, marketing and management teams
   

Andy Birol takes great delight in stripping those harmful rose-colored glasses from tired eyes and revealing practical, electrifying action plans that work!

• Funny and fascinating anecdotes about the barriers to business growth.
• Challenge conventional business practices and see why they don't work.
• Knock down barriers to effective, focused business.
• Original thinking on how you can use your products and services to their highest potential.
• Business depth for practical solutions to operational snags.
• Intuitive insights on how to unleash your employee's best talents and attract more customers than you've ever had before.

Your audience will enjoy an entertaining message that leaves them on the edge of their seats wondering what Andy will say next. And long after the laughter is over, they will retain memorable ideas to carry through into a better business for you.