Scott McKain, CSP, CPAE
How do your customers differentiate you from your competition during volatile economic times? How can you make your market share go up as the market goes down? Scott McKain knows from experience and research that the answer is found in creating a differentiated and compelling Ultimate Customer Experience! (TM)
Scott McKain is:
- Vice Chairman of a $100 million dollar company that owns 19 diverse organizations
- Co-founder & Principal of the Value Added Institute
- Author of two #1 business bestsellers, "What Customers REALLY Want" (just released in paperback and added to the curriculum at top universities) and, "ALL Business is Show Business!"
- Commentator on business and current events for national media, including FOX News Channel
Scott McKain's calling is business leadership -- demonstrated in the diverse companies he helps direct. However, his passion is the platform -- in communicating his insights to your organization.
McKain is Vice Chairman of Obsidian Enterprises -- a company he helped found just a few years ago -- and Co-founder and Principal of the Value Added Institute -- a think-tank that examines the role of customer experiences in creating client loyalty. He also serves on the Board of Advisors for the world famous entertainment company, National Lampoon.
Scott McKain's programs help you accomplish the difficult tasks of differentiation and growing net new revenue by creating client loyalty and developing new business through innovative and exceptional customer experiences that transcend mere transactions and service. Scott presents his information in an entertaining and exciting style to help your program participants connect with clients and energize employees.
Scott McKain is often seen on television. He recently has made several appearances on FOX News Network as an Analyst and Commentator. The Governor of California, Arnold Schwarzenegger, personally selected Scott McKain to be the speaker and emcee of an event held on the White House lawn with the President and telecast live on NBC's "Today" show.
He has presented his business insight on platforms in all fifty states -- and from London to Moscow to Casablanca -- for meetings ranging from keynotes at large meetings for GE and Merrill Lynch to intense small-group association and corporate workshops on leadership and strategy.
Because of Scott's business schedule, he limits his speaking engagements to 50 programs per year -- for which he receives almost 200 requests. If you seek what many meeting planners report to be the "best speaker we've ever had", contact us for Scott McKain's availability.
