Bob Pritchard
International business troubleshooter/ marketer for 30 years with clients including Citicorp, BMW, General Mills, Anheuser Busch and the 16 country, five continent multi-million dollar lifestyle project for The Coca-Cola Company. Pritchard’s “Goosebumps” promotion for Frito Lay’s Smiths Division increased sales $115 million. He was responsible for M&M’s bridging promotions for the Olympic Games.
Pritchard was a consultant to Fox Studios and to represent corporate interests at Darling Harbour in Sydney, the fifth largest Olympic Games site in history.
In 2005, Bob was invited to speak in 17 countries. He is also accredited as a Certified Speaking Professional (CSP) the highest speaker distinction recognized by the International Federation for Professional Speakers, awarded to only 4% of all speakers internationally.
In 1999, Bob won the highly coveted and prestigious ‘International Marketer of the Year.’
Bob’s credits include:·
- Former CEO of publicly listed company, Powerplay International Ltd.
- Founding Partner of company listed on New Zealand and London stock exchanges.
- Company Director for 6 diverse businesses from Educational Training Programs to Children’s Centres to a Technology Incubator.
- President of the American Institute for Sales, Marketing and Management.
- Marketing Director for Kerry Packer’s Publishing and Broadcasting Limited Australia’s major broadcast, print, event and investment conglomerate, also for Rupert Murdoch’s News Limited.
- Marketing Director of the seven nation World Series Cricket
- Marketing Director Inaugural Formula One Grand Prix In Australia
- Corporate clients: Microsoft, AT&T, Ford, General Motors, BMW, The Coca-Cola Company, Pfizer, Citibank, Astra-Zeneca, Morgan Stanley, 3M, Mercedes Benz, Deloitte Touche, Shell Petroleum.
- Sports clients: Formula One motor racing, Legends Tennis with Borg and McEnroe, Skins Golf with Norman and Nicklaus, NASCAR, Evander Holyfield, Katarina Witt etc
- Consultant to: Fox Studios, Darling Harbour (Sydney) the worlds 5th largest Olympic site. · International Marketer of the Year in 1999
- Best selling international author of 3 books; “Complex Marketing Made Simple”, “Sponsorship Made Simple” and “Marketing Success Stories”. “Kick Ass Marketing” 8 CD Superset, is an international best seller as is the 4 CD Set “15 Keys to Business Success”. “Marketing Magic” featuring Bob, Brian Tracy and other marketing legends was released in 2005.
- Joint winner of a Clio award and four silver Telly Awards
- Featured on “60 minutes” and other television shows
- Daily national radio segment on Small Business Success tips
- Contributor to business and marketing magazines internationally
- ‘100 Years…100 Movies’ Conceived and implemented the 18 month global promotion for American Film Institute
- Over 1000 presentations to over 500,000 people at the world’s leading companies on leadership, business, marketing, motivation, customer service, teamwork, adding value, eCommerce, CRM · The launching of many products in numerous countries.
- Advisory board member of the Harvard Incubators group Avondi project, with business luminaries including Roberto Modigliani, Nobel Economics Laureate.
- Guest lecturer at UCLA, USC, Pepperdine, Macquarie (Australia), Stockholm and 2M (Business-Norway) Universities.
For the American Film Industry’s centenary Pritchard developed the 18-month global marketing campaign “100 Years…100 Movies” involving all the major studios and TV networks.
Bob is an in demand business/marketing speaker with approximately 100 presentations a year in The United States, Australasia and Europe, sharing the platform with international business leaders including Bill Gates and Richard Branson.
Pritchard has been described as a genius of vision, a great motivator, communicator and marketer. As a speaker he is known for his dynamic delivery, meticulous preparation and practical take-away value, filling conference rooms across the world. From three generations of family in one room to international success. Bob Pritchard is an extraordinary achiever.
“Dynamic, interactive, inspirational, educational. Well researched and very relevant, one of the worlds great business speakers” Morgan Stanley
MOST REQUESTED TOPICS:
A Winning Mindset
A challenging presentation on leadership, corporate culture, management, teamwork, individual responsibility, commitment and going the extra mile by working smarter, not harder. Discussion of corporate successes such as Toyota, Southwest; comparisons between business performances and those in sports. Interactive, motivating.
The Challenge of Change
How to address the need to change across every aspect of business - leadership; management style; employee requirements; product/service/flexibility; society changes and demands; technology; traditional advertising and communication versus new media and so on. Interactive, challenging, educational, motivating.
It’s Not the Size of the Budget, It’s the Size of the Idea
Anyone can spend money. No-one succeeded by being a me-too. Zig when your competitors zag; stand out; dramatically increase ROI with big ideas, increase effectiveness and market penetration by out-thinking your competitors, not out-spending them. Great examples, success stories, commercial achievements.
Kick Ass Business and Marketing Secrets
Bob’s famous book, CD Superset and Keynote. The simple secrets in Management, Marketing and Advertising which guarantee success in today’s global, highly competitive, new technology marketplace. This message has been heard by some 80 Fortune 500 companies who report that it really changed their attitudes and the company performance. Interactive, educational, confrontational, entertaining, motivating.
Differentiate … and Win!
Harvard research shows 92% of people see like companies and products as interchangeable. This leads to commoditization, price based competition, decreased ROI and eventually to disaster. How you differentiate from competitors even if your product is identical. How you gain Brand Equity, stand out from the crowd, increase market penetration, customer loyalty and ROI. Challenging, interactive, educational, entertaining, motivational.
Marketing Metrics
Strategic Measurement to Optimise Business and Marketing Performance
The ROI of every facet of a business must be measured. Every marketing, advertising and sales initiative which impacts a customer must have its performance measured. Guesswork and experience are no longer acceptable. Businesses need accountability to report back to clients and their Board, how to enhance metrics with new technologies, understanding which metrics to use and when, how marketers can impact the business functions by talking the same ROI as your stakeholders. Educational, interactive, entertaining, motivating.
