Jackie Freiberg, Ed.D.

Jackie Freiberg, Ph.D., inspires audiences to get GUTSY by sharing first-hand business experiences, insights, and strategies. Since the publication of "GUTS!" & "NUTS!", Jackie has become a connoisseur of REALLY COOL companies -- nationally admired organizations where people WANT to work and CHOOSE to stay. Jackie is passionate about equipping leaders at all levels with hope, ideas, and practical tools to kick-start and re-inspire their journey toward becoming employers of choice!

When she's not speaking, Jackie spends time inside these COOL companies learning directly from their leaders, employees, and clients about what it takes to create an organization that is a magnet for great talent!

Prior to speaking and writing, Jackie served as a coach to executives, managers, and front-line professionals on the results of the firm's organizational and 360-degree leadership assessments. She also served a similar role for the Center for Creative Leadership where she offered upward feedback to executives participating in the five-day Leadership Development Program.

Jackie is co-founder of the Family Business Institute at the University of San Diego where she was one of the creative forces behind the development of practical, research-based, educational programs for closely-held family businesses. She also worked with MassMutual Life Insurance Company to design the first-ever CD-ROM training tool for family businesses and provided expert commentary on the complex business and personal issues faced by family businesses today.

Before joining Freibergs.com full-time in 1993, Jackie was manager of Corporate and Professional Programs for the University of San Diego. During her tenure at the University, Jackie founded the Certificate in International Business Program and was director of the Institute for Quality & Productivity. In addition, she taught public speaking and communications courses as an adjunct professor. She received her bachelors degree in communication from the University of New Hampshire, masters degree in speech communication from San Diego State University, and her doctorate in educational leadership from the University of San Diego. The focus of Jackie's research was on leadership as relationships. Rather than study one person who holds the title of President, CEO, or Chairman, Jackie studied how leadership relationships play out at all levels through all people in a company.

Besides juggling the multiple priorities of speaking and consulting, Jackie is the Freiberg family anchor. She is the chief choreographer coordinating the schedules of three very active children -- Taylor Grace, Aubrey, and Dylan. She bikes, runs, and plays soccer.

MOST REQUESTED TOPICS:
Depending on time and objective, Jackie's presentations will include some of the following:

BOOM! 7 Choices for Blowing the Doors off Business-as-Usual
BOOM is the speech every leader wants to give, every organization needs to hear and every employee wants to live. BOOM! is the result of studying many of the most innovative businesses, gutsy leaders, and accountable employees around. Jackie has distilled this collective wisdom into 7 essential choices that cause culture, service, success, and business to BOOM!Dr. Freiberg uses a variety of powerful stories and examples to illustrate what it means to blow the doors off business-as-usual. She believes that an organization’s success is as much the will of the people as it is the will of the CEO. Leadership is not for the faint of heart—no wimps, no whiners, and no more moan’n and groan’n!Blowing the doors off business-as-usual is about ordinary people, at all levels, doing whatever-it-takes to be extraordinary.Dr. Freiberg will challenges you to defy mediocrity and join a movement of men and women who refuse to be victims and instead, CHOOSE to take charge of your own success at work. That means leading wherever you are planted. 

Gutsy Leadership
Blow the Doors off Service-as-Usual
Creating a workplace that explodes with Productivity, Passion and Profitability.The challenges facing companies in a global economy will demand more than conventional thinking and business as usual. The world is not changed by those who are unwilling to take risks. No Wimps! It takes GUTS to move an organization in bold new directions. It takes GUTS to get out on the lunatic fringe where new breakthroughs are found.  It takes GUTS to come down from the Ivory Tower and talk to people in a human voice that’s intimate, inviting and authentic.  It takes GUTS to blow up the old rules and free smart people from dumb processes that limit their potential. It takes GUTS to lead with love and trust rather than manage by abstract authority and fear. It takes GUTS to make work fun and not take yourself too seriously.  It takes GUTS to be accountable.

Are You Worthy of the Employee and Customer Loyalty You Desire?

Service leaders are gutsy, they have a “people first” philosophy.  They know that when employees feel honored and served there is a reciprocal effect that causes them to provide extraordinary service to their customers. 

Legendary Culture
Create a Workplace that Explodes with Productivity, Passion and Profit!
Leaders from the best companies around the world say that the single biggest predictor of overall success is a company’s ability to attract, retain, and motivate world-class people. They went on to say that the most important lever in enhancing this capability is corporate culture.

EVERY ORGANIZATION HAS A CULTURE

Is yours purposeful or accidental, intentional or haphazard? Great companies leave nothing go to chance.

A legendary culture is a branded culture. A brand is a promise of a pending experience. It says to the customer: If you do business with us here’s the kind of experience you can expect. It says to the employee: If you come to work here this is the kind of experience you can expect. When you deliver on the brand promise to your employees you have a much better chance of delivering on the brand promise to your customers. The message: The way you treat your people is the way they will treat your customers.

PRODUCTS:
BOOM!7 Choices for Blowing the Doors Off Business-as-Usual
BOOM! speaks to both leaders and individual contributors. Whether you are the CEO or working on the front line, you matter. The creation of a phenomenal culture is never unidirectional. A booming culture is about great people throughout the organization who are absolutely convinced that the success of the business is as much the will of the people as it is the will of the CEO. When you realize that leadership is a choice, not a position or a title, the effect is absolutely liberating. You begin to think big and act bold. You expand your influence and become a positive force for change. People look to you for leadership and inspiration. What would happen if your organization had a critical mass of people like this?  

GUTS! Companies that Blow the Doors Off Business-as-Usual
We’ve all seen management use the same age-old tactics day in and day out, long after they’ve stopped working. A few organizations resist doing the same old thing. They have the creativity and chutzpah to mix it up, to think innovatively, and get people truly engaged. What these companies have is GUTS! InKevin and Jackie Freiberg’s bestselling book, NUTS! Southwest Airlines’ Crazy Recipe for Business and Personal Success, the authors describe the sometimes wacky, always original leadership that made Southwest an airline industry phenomenon. Now the Freibergs are back to reveal the secrets behind a number of gutsy companies who have the courage to buck the trends and follow their own path. They’re all known for unorthodox, leadership – and record profits. Drawing on five years of research, the Freibergs take the reader behind-the-scenes to examine how these intensely focused, dedicated, and unconventional leaders and their companies do what they do so well. Among them: Jim Goodnight of SAS Institute, Bob Davis, CEO of USAA, Roy Spence Jr., President of GSD&M, Jim Blanchard, CEO of Synovus Financial and Richardo Semler of Brazilian-based, Semoco

NUTS! Southwest Airlines’ Crazy Recipe for Business and Personal Success 
NUTS! takes your inside the unconventional business practices, gutsy leadership, and branded culture that have created one of the most successful stories in the history of commercial aviation.  NUTS! is a ground breaking, timely and proven message for increasing productivity, profitability and making work more fun!