Eric Chester, CSP, CPAE

"The Aliens Have Landed - Meet Generation Why"
Understanding, Managing, and Motivating Your New Workforce

Look on the front lines of your business. Standing between you and your profits are those talented, weird-looking, impossible-to-understand "under-25-year-olds." If you're not connecting with them, they are not connecting with your customers.

Award-winning speaker and best-selling author, Eric Chester, presents high -energy, fast-paced programs providing business owners, leaders, and managers with an in-depth understanding into the mindset of their emerging workforce, while revealing ideas and proven strategies for getting 'buy-in' from their front line. Audience participants are thoroughly entertained as they discover tools for engaging this disenfranchised new breed and leading them to deliver outstanding service and performance.

The Presenter
Eric Chester is the premier expert on Generation Why; in fact, he coined the term. He speaks to, and consults with leading-edge companies to provide insight, perspective, and strategies for employing under-25-year-olds. He is the author of ten books, including "Employing Generation Why - Understanding, Managing, and Motivating Your New Workforce" (Tucker House, 2002) and the recently released "Getting Them to Give a Damn - How to Get Your Front Line to Care about Your Bottom Line" (Dearborn, 2005).

Eric's corporate clients include Harley-Davidson, Dairy Queen, McDonald's, Applebee's, Wells Fargo, Toys R Us, Sprint, and Verizon, to name a few.

Eric has appeared on ABC News 20/20 and is frequently seen on CNN, MSNBC, and Fox News providing insight, perspective, and strategies on connecting with the emerging generation.

Married and living in Golden, CO, Eric is the parent of four Gen Why youth and serves as the President of Generation Why, Inc.